Channel Activation
You have organized your assets and structured your product catalog. Now you can distribute everything to your frontends — without friction and publication delays.
This guide shows you the channels you can activate and how to do it. Each channel is optional and independent: activate only those you need, in the order you prefer.
Before starting
To activate distribution channels you need at least a configured base. If you haven't done it yet, start from:
- Marketing Team Activation — to manage and distribute digital assets
- Catalog Activation — to structure and distribute the product catalog
Activate the channels you need
With THRON you can feed all your frontends: CMS, Ecommerce & Marketplace, B2B Area, Heritage Portal, Catalog and product card printing, and Digital Signage.
NB: Each channel is configured only once. From that moment, every update in THRON automatically propagates to all active touchpoints — in the right format, adapted for each channel, without duplications and without manual interventions.
CMS
Connect THRON to your CMS and turn it into the native media library from which your editors select images, videos, and documents — directly on the page, without downloading files, without losing the link to the original.
Every time you update an asset in THRON, the content automatically updates wherever it is published.
Available Connectors
Connectors allow you to access the THRON library directly from your CMS editor, choose assets and insert them on the page. All work with the same logic: THRON becomes the content source, your CMS publishes them.
Available Connectors: WordPress, Drupal, Storyblok, Live Story, Smint.io.
Check the availability and pricing model of connectors on the THRON website.
Custom integration via API
If your CMS is not among those listed or you need a more structured integration, you can build it via the THRON API. Contact support@thron.com for support on the specific integration.
Recommended configuration
Create a dedicated folder for the channel in THRON (e.g. /Channels/website) and set rights for the editorial team to keep everything tidy
## In-depth articles
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- Ecommerce & Marketplace
Bring product data and related assets directly to your store or marketplace channels — with structured mapping between THRON attributes and fields required by the destination channel.
Ecommerce Activation
Ecommerce Activation allows you to distribute assets and product data directly to major ecommerce platforms. Integrations currently available are Shopify, Magento, and Salesforce Commerce.
Configuration requires a guided technical setup. To activate one of these channels, contact support@thron.com: they will support you at every stage of integration.
Marketplace Activation
Lengow — syndication to marketplaces such as Amazon, Zalando, Google Shopping, and others.
Custom integration
If you want to build a bespoke integration or automate export to systems not covered by connectors, you have two paths:
- THRON API — build the integration as you prefer via the THRON API Portal
- Custom Automation — configure the export script as automation directly from within THRON and activate it and monitor it autonomously without IT intervention
Recommended configuration
Avoid going online with incomplete product cards, leverage THRON to better organize products:
- Configure Markers: Define mandatory fields. A product is "Complete" only if it has, for example, SKU, EN Description, and at least one Photo. You can create as many as you need.
- Publishable state attributes: Then use an attribute that acts as a "switch" (Yes/No). Only complete and approved products will be sent to sales channels. It's an extra security measure for total control of what goes out.
- Categories and Catalogs: if your ecommerce already has a category structure, replicate it in THRON before configuring mapping. It will simplify exporting and maintain consistency across systems.
## In-depth articles
- B2B Area
If you distribute materials to a network of agents, dealers or designers — and today you do it via email, shared Drives or scattered links, the B2B Area gives you a single controlled point from which to deliver everything, with access profiled by group.
Some usage examples:
- an agent who checks price lists and downloads technical data sheets
- a dealer who accesses approved assets for their own communications
- an architect or designer who browses the catalog to identify products or finishes to include in a project
With the B2B Area you decide what to show to your external users: you can give access to brand materials and technical documentation, to navigable catalogs and product cards, or to both. The configuration adapts to your use case
How to activate
The B2B Area is a paid module. Contact support@thron.com to request activation and configure the domain.
Recommended configuration
The B2B Area runs on a custom domain. It is a choice to be made before activation, but it is completely free — choose something recognizable for your users. Examples: media.yourbrand.com, assets.yourdomain.com, partners.yourbrand.com.
## In-depth articles
- B2B Area: first steps for administratorsCatalog and product card printing
Automatically generate product cards and PDF catalogs directly from data present in THRON — without copy-pasting, without manual updates. Every change to attributes or images automatically reflects at the next generation cycle.
You have two operational modes, with increasing levels of automation:
Adobe Suite Connector
Connect THRON directly to Adobe InDesign via the THRON Drive extension. Product data and assets are accessible in real-time from inside InDesign: you lay out the catalog manually, but without leaving the Adobe suite and without downloading files.
Cloud2Print
THRON includes ready-to-use automation templates to generate PDF cards and catalogs directly from product data. Start from a preconfigured template to immediately understand how the mechanism works and how your data is reflected in the document.
Do you need something more bespoke? You can design your template in InDesign and then integrate it into the automation flow. From that moment: no manual intervention, no copy-pasting: every update to attributes or images automatically reflects at the next generation cycle.
How to activate
Contact support@thron.com to request activation.
## In-depth articles
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- Digital Signage
Feed your digital screens — in-store totems, showroom displays, point-of-sale monitors — with always updated video and audio content, managed directly from THRON.
Videomood
Videomood is a cloud Digital Signage platform that turns any screen — in-store totem, ledwall, showroom display — into a dynamic and constantly updated communication channel.
It supports video, images, audio, and RSS feeds, and is compatible with the main operating systems integrated in monitors (LG webOS, Samsung Tizen, Philips Android, and others), without needing dedicated media players.
Connected to THRON, Videomood automatically receives content from the library: you schedule playlists directly from the dashboard, synchronize multiple screens simultaneously, and have remote control of all active devices.
How to activate
Configuration requires a guided technical setup. To activate one of these channels, contact support@thron.com: they will support you at every stage of integration.
From here on, THRON takes care of it.
You have activated the channels you need. From this moment THRON is the single control point from which assets and product data flow to all your frontends — updated, consistent, without duplications.
Every change made in THRON automatically propagates to active channels: no files to download, no manual updates, no obsolete versions around.
When you are ready to delve deeper into the configuration of a specific channel, you will find detailed guides in the In-depth articles of each section.
Need help?
For questions about activation or for technical issues, write to support@thron.com.