The New Home for Your Products

The goal is simple: stop managing fragmented files and data and start selling. We transform your catalog into an intelligent ecosystem where every SKU is enriched, localized, and ready to be published on your sales channels (Print, Catalogs, eCommerce, Marketplaces, B2B Area, etc.).

1. Define the Data Model

Before uploading products, think about your data sources to import: this will help you organize clear and easy access for all involved teams without complicating or overloading the information structure.

• Activate Languages (Locales): Define in which languages and regions you want to describe and present your products.

• Configure Attributes: Define key fields such as Color, Material, Season.

• Configure at least one Media attribute: This is where you can start enjoying the power of the unique platform. With media attributes, you can link your Products with their related Digital Assets and represent the product story with the most appropriate Digital Assets.

Choose the execution method you prefer:

• From the operational interface: Manually configure Attributes, Families, and all the information you need if you want full immediate control of the structure.

• With your Customer Success: If you have a complex catalog, share a sample set with your Customer Success representative, who will know how to assist you.

• AI Data Modeling: Leverage artificial intelligence (currently in beta via MCP) to analyze your data and automatically generate the most suitable model for your catalog. Ask your Customer Success for information to try this mode.

## Further Reading Articles
- How to Configure the Data Model
- Product Localization Configuration
- Media Attributes: What They Are and How to Create Them
- Configuring MCP for AI Data Modeling (BETA) 

2. Manage the Variant Model (Optional)

In THRON, you can structure your products in two ways:

• Simple Product: a unique product without variations (e.g., a book, an accessory in a single version).
• Product with Variants: a "parent" product (Product Master) that groups multiple versions of the same item, each defined by specific attributes such as Size or Color. Each unique combination corresponds to a distinct SKU.

If your products have variations (e.g., Size and Color), configure variants to manage complexity without duplicating work.

You can configure which attributes belong to the Master level (e.g., generic description, editorial photos) and are therefore common to all variants, and which belong to the Variant level (e.g., Size, Color, detail photos).

## Further Reading Articles
- Guide to Configuring Product Families and Variations

3. Import Your Products

Now that you have the container ready, fill it with products. The goal is to have a single organized and efficient access point to all product information.

Choose how to populate the catalog:

• XLSX Upload (Manual): Use the template to understand the basic format, fill the file with your data, and proceed. The system will guide you through the Column Mapping: associate each column of your file with the corresponding attribute created in the Data Model. This is the fastest method for the initial upload or for spot updates.

• Asset & Product Import (Automatic): Configure automation to synchronize THRON with your data source (e.g., ERP or server folders). The system will import and update records autonomously, reducing manual intervention to zero.

## Further Reading Articles
- Import Your Products via Interface (Manual)
- Import Your Products with Automation (Automated)

4. Organize the Team and Access

In THRON, collaboration is granular: you don’t have to give the keys to everyone. Define workgroups and decide who can modify critical data and who can only view it.

Example of permission assignments:

• eCommerce Admin Group: They have full access. They manage massive imports from the ERP, define technical attributes, and can govern the Completeness Markers to decide what goes online.

• Product Specialist Group: They have read-only access to technical data but can modify the Editorial and Commercial attribute groups. Their task is to write engaging descriptions, manage translations in the active Localizations, and link Assets to product sheets.

• External Agencies Group: They have limited access, for example, to an Incoming Media folder and read-only visibility on some product attributes (e.g., the SKU). They can upload photos and videos but have no visibility on the rest of the master data or publication logic.

## Further Reading Articles
- Configure Users and Workgroups
- Rights on Attributes - Coming soon
- Rights on Catalogs and Categories - Coming soon

5. Enrich Product Sheets with Digital Assets

Forget manual linking. In THRON, images and videos "talk" with your products: if you update data on the product sheet, the asset reflects the change instantly. Thanks to Data Inheritance, your files inherit product metadata, making searches in your archive precise.

Now you can transform your product catalog into a multimedia experience. Don’t limit yourself to a single image: use Media Attributes to organize every type of content needed for sales.

What is a Media Attribute? It is a "special field" of the product sheet designed to host digital assets. Instead of having a disorganized list of files, you can create and view them ordered specifically for each purpose. For example:

• PDP Media: For official product sheet images.

• Brochures and Manuals: For technical PDFs or user guides.

• Lifestyle & Social: For emotional videos or staged shots.

• Certifications: For confidential documents (e.g., safety data sheets).

Here too you have two options:

• Manual linking: You choose file by file. It is the ideal solution for spot uploads or content that does not follow rules (e.g., a special Brochure).
• Automatic linking: Let the platform work. It is the solution for those who have hundreds of SKUs and want zero stress. It is based on naming conventions.

## Further Reading Articles
- Leverage Media Attributes to Link Products and Digital Assets
- Benefits of Using Media Attributes (Best Practices)
- Automatic Asset & Product Linking Automation - ADVANCED
- Discover How Assets Inherit Product Attributes

6. Set Completeness Markers for Product Sheets (Optional)

When you are ready to distribute your products on sales channels (eCommerce, Marketplace, PDF Catalogs, B2B Area), configure attribute mapping and automatic feeds. Don’t do it immediately; wait until you have identified the channels to feed.

## Further Reading Articles
- What Completeness Markers Are and How to Configure Them

7. Create Relationships Between Products (Optional)

In THRON, a product is never an island. Thanks to Reference Attributes, you can link product sheets together to automatically manage accessories, compatibility ("works with..."), or style suggestions ("complete the look").

We recommend not creating a single generic "Related Products" field.

Divide relationships by intent. For example:

• Technical Reference: For spare parts and technical compatibility.

• Bundle: For products that "go well together."

• Look Reference: For the "Total Look" or products suggested by the fashion coordinator.

• Showcases: Create thematic selections (e.g., "Christmas Special" or Industry Fair").

## Further Reading Articles
- Product Relationships - Reference Attributes: What They Are and How to Configure Them

Welcome to Your Product Catalog Environment on THRON

At this point:

• Your Product Catalog in THRON is operational and data is protected from unauthorized changes.

• The catalog is structured, consistent, and multilingual.

• The team can work by Progress States, drastically reducing time-to-market.

• Publishing to channels is automatable and thus free from manual errors.

## What Can You Do Now? 
You can now seamlessly feed your frontends. Follow the guide:
- Channel Activation

Need Help?

For technical issues, write to support@thron.com.