The immediate result of a correct configuration is that each team finds exactly the assets they need, without browsing messy archives, and each channel receives the right content without manual intervention.

The media attributes are the Media Gallery type fields that you add to the product Family to organize digital assets according to their intended use. Instead of uploading everything in a single generic gallery, define separate attributes for each flow: PDP, brochure, technical sheets, certifications, settings, and so on.

Why separate media attributes by flow

A single generic Media Gallery attribute forces all teams to download and filter manually. With dedicated attributes you get three concrete advantages instead.

Immediate findability. Is the e-commerce team looking for the hero image for the PDP? They go directly to the PDP_MAIN_IMAGE attribute. Does the purchasing department want the supplier sheet? They open SUPPLIER_SHEET. Zero ambiguity, zero wasted time.

Automatic distribution on channels. THRON automations (exporters to Shopify, Amazon, Brand Portal, Print) read specific attributes. If you correctly map the source attribute, the channel always receives the correct asset without manual intervention.

Quality control by flow. You can configure separate Completeness Markers for each media attribute. You know at a glance which products do not yet have the updated brochure or uploaded certification.

User guide: create dedicated media attributes

1. Go to Platform Settings → Products → Attributes and click New Attribute.

2. Choose the Media Gallery type.

3. Enter a descriptive and unique Code (e.g. PDP_MAIN_IMAGE, TECHNICAL_SHEET, BROCHURE).

4. Assign the correct Attribute Group (e.g. "Commercial Media", "Technical Media").

5. Click Create Attribute.

6. Go to the product Family and add the newly created attribute.

Note: You can insert up to 100 assets per single Media Gallery attribute. Each product can have up to 500 attributes per Family.

## In-depth Articles
- Create Product Attributes

Media attributes by flow: examples and best practices

PDP (Product Detail Page) — E-commerce and Marketplace

The most critical flow. PDP assets feed directly into Shopify, Amazon, e-commerce sites, and marketplaces. Wrong quality and format block publication.

Best practice: Keep PDP_MAIN_IMAGE with only one slot (or max 3) and rigid technical standards (resolution, background, naming). Separate it from secondary images to prevent the channel from accidentally receiving a detail image as hero.

Brochures and Print Catalog

Assets for print publishing have different formats and resolutions than the web. Keeping them separate prevents the graphics team from working with compressed or web-optimized files.

Technical Sheets and Documentation

The document flow is for area managers, B2B distributors and technical portals. Keeping it separate from commercial material ensures that the right document reaches the right recipient.

Manufacturing/Interior Design Best practice: Separate TECHNICAL_SHEET from ASSEMBLY_INSTRUCTIONS. Distributors often import only technical sheets in bulk — a dedicated attribute makes the automatic mapping clean and reliable.

Certifications and Compliance

Certifications have a different logic from other documents: they expire, are updated, must be traceable for audits.

Best practice: Add a "Valid until" date attribute to certification type assets and fill it in at the time of upload. This way the team always knows when a document expires and when it needs to be renewed.

Supplier Sheets and B2B Materials

The flow to suppliers requires specific assets that must not circulate on consumer channels.

Settings and Editorial Content

Used on socials, landing pages, Brand Portal and seasonal campaigns. They have a short life cycle and must be easily replaceable season by season.

Recommended Configuration

If you are configuring media attributes for the first time, start from these 4 essentials and add the others as teams actually need them: